Heather Goodman is a results-driven operations leader with over a decade of experience scaling cross-functional programs and driving performance across the retail, tech, and regulated industries. At CannDelta, she leads Sales, Marketing, and Operations enablement, building structure, accountability, and systemized excellence to support the company’s rapid growth as a global leader in cannabis licensing and compliance.

An Expedia Group alum, Heather spent eight years leading operational programs and vendor management strategies across multiple regions. She launched and scaled a global early-lifecycle program across three vendor sites, delivering powerful returns and setting new standards in efficiency and customer impact. She’s recognized for her ability to build trust across teams, operationalize KPIs, and bring precision, intuition, and creativity to every initiative.

Passionate about transforming complexity into clarity, Heather empowers teams and leadership through scalable SOPs, next-gen workflows, and business solutions rooted in innovation. Her mission at CannDelta? To operationalize excellence and elevate how the cannabis industry works — from the inside out.